Nonprofit Marketing Made Simple

Is your nonprofit’s message clear?

Having a marketing plan for your nonprofit helps your organization get the support it needs. Building awareness is crucial for your organization to stay top-of-mind for donations. Marketing efforts are often neglected, handed off to a volunteer or spread out between staff members. The result: lack of a clear message, inconsistent branding and burned out volunteers and staff.

Clever Ideas Marketing® specializes in helping nonprofits and community organizations simplify their marketing efforts and elevate their mission. Services include: social media management, email marketing and event promotion. When you hire Clever Ideas Marketing®, you are adding a professional to your team who is invested and cares about your success.

Let’s get the word out about your work in the community with a simple marketing plan.

Catrina Ossmann

Following her passion for helping local organizations and nonprofits, Catrina Ossmann launched Clever Ideas Marketing® in 2011. She strives to bring both creativity and efficiency into her work, helping clients save time with the marketing strategies needed to reach their goals.

More about Catrina

Your Work Deserves the Spotlight

Investing in a simple marketing plan saves you time, builds awareness around your mission and makes it easy to share your story. Successful marketing efforts make it easy for your supporters to spread your message, attend special events, volunteer and donate.

Our Services

  • Social Media Management

    Clever Ideas Marketing® will create content and graphics for social media, and make sure you’re active on the right platforms. We will show the impact your organization has in the community by sharing stories about those you serve.

  • Email Marketing

    Let’s go beyond the newsletter. We will create and implement an email marketing plan to keep supporters, donors and the community updated on your work. We can help you write content, create a landing page to grow your list, set up a welcome series/drip campaigns.

    Most importantly, working with us means you stick to the plan and send out emails consistently.

  • Event Promotion

    From invitations, reminders to thanking sponsors, there are many details that need to be done when you are hosting a special event (fundraiser dinner, golf outing, 5K…).

    Clever Ideas Marketing® will help you with the online registration/ticketing and promoting the event through email marketing and social media and in the community.

  • “Working with Clever Ideas Marketing has been a game changer for us. Hiring Catrina to do the majority of our marketing has freed up staff time to focus more on our customer's needs. Since she started creating our monthly e-newsletter and social media posts, our engagement with the community has increased, resulting in higher program attendance and increased community awareness of everything the library has to offer. Catrina is easy to work with - she is very responsive to our needs and always meets deadlines. Highly recommended for anyone who is struggling to increase their social media engagement with the community.”

    Jen, Adrian District Library

  • The Greater Lenawee Chamber of Commerce decided to partner with Catrina at Clever Ideas Marketing instead of hiring an internal marketer. Doing so was a fantastic decision. Our experience with Catrina has been wonderful. Her professionalism, expertise, and timeliness has helped the chamber achieve our goals related to marketing, revenue, and event attendance. We look forward to continuing to work with her as we move into the future!

    Sean, Greater Lenawee Chamber of Commerce

  • "Working with Catrina is an absolute pleasure. She is incredibly responsive, detailed, and thorough, making every Constant Contact email a seamless process. Her calm, pleasant demeanor and efficiency make her so easy to work with, and she is always accessible when we need her. I highly recommend Catrina and Clever Ideas Marketing for her professionalism and ability to deliver quality results."

    Bronna, Lenawee Community Foundation